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Badminton tournaments to become outdoors-only from 2017... Really?

We hope badminton fans have enjoyed our April Fool's weekend stunt as we endeavour to make the sport the most enjoyable to you. Don't forget to log on to osimbwfwss.com for fans contests!

Nonetheless, badminton was indeed played by the British PM in 10 Downing Street! But there were five April Fool's traps in our April Fool's story this year - did you spot them? We've now highlighted them in italics below.

The Badminton World Federation (BWF) is pleased to announce a strategic move to popularize the sport following British Prime Minister David Cameron’s badminton game in the garden of 10 Downing Street this week.

From 2017, only tournaments played outdoors, under the sun, will receive BWF sanctioning. This strategic move has taken into consideration that many players could have started preparation for the 2016 Rio Olympic Games, and thus to minimize any disruptions, the change will only be effected from 2017 onwards.

“When we heard the news about the Prime Minister Cameron and Lord Sebastian Coe’s badminton game, it was a unanimous decision at the BWF that playing the sport outdoors is the way to go,” said BWF Events Senior Manager, Mr Ray Sun.

“We have spoken to our key sponsors, and Yonex-Sunrise, who is currently the title sponsor of two OSIM BWF World Superseries tournaments - India and Hong Kong - has been the first to throw in their support as the outdoor tournaments played under the sun will draw massive crowds and fanfare”, continued Mr Sun.

“In planning our tournament calendar from 2017, we expect seasonal countries to host events during the warmer seasons, while tropical countries will have to avoid the monsoon months”, Mr Sun asserted, “we can also anticipate a surge in grassroots participation in the Oceania and Africa continents, which is fantastic.”

BWF Development Director Summer Fairweather added: “It has always been the goal of the BWF to make badminton the “hottest”, most savage sport in order to maximise grassroots participation. We all know that children love the outdoors.”

Summer said: “We first had the idea that outdoors is the future for badminton when we piloted the BWF Schools Program, Shuttle Time, at Papua New Guinea where the kids played badminton under the sun and they were always beaming! While players on tour don’t seem to smile on-court these days, this may be the reason. Scientific research has shown that there is a positive correlation between the sun and smiling.

See pictures of Shuttle Time in Papua New Guinea on the BWF Facebook page here, and see the video on ITN News of Prime Minister David Cameron playing badminton in the garden of his famous 10 Downing Street residence below. Tweet us your feedback.

A press conference to unveil more details of this landmark move will be held this Sunday at Sunway Hotel, Kuala Lumpur, do contact BWF Communications Officer Ms Jan Lin’s personal assistant, Ms April Fuchs, j.lin@bwfbadminton.org. Thank you.

 

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