Badminton World Federation
Unit 17.05, Level 17
Amoda Building
22 Jalan Imbi
55100 Kuala Lumpur

Tel:     +603 2141 7155
Fax:    +603 2143 7155



BWF Staff


E-mail Address
Thomas Lund
Secretary General/COO
Jessy Sung PA to Secretary General/COO
Stuart Borrie
Director of Operations
Patricia Wong PA to Director of Operations
Esther Lim Admin & Marketing Officer
Ian Wright Development Director
John Shearer Development Manager
Joanne Quay Development Officer
Gayle Alleyne Communications Manager
Dev Sukumar Communications Officer
Sharon Chan Finance Manager
Michelle Nyam Finance Officer
Darren Parks Events Director
Selvam Supramaniam
World Superseries
Marketing Manager
Carmel Seeto Tournament Series Manager
Venu Mahalingam
Events Manager
Noridah Jamil
Events Officer
Shan Ramachandran
Events Officer
Andy Hines-Randle Events Officer
Thevagi Suppiah Events Officer


Thomas Lund – COO

Key responsibilities

  • Providing leadership and managing the day to day operations of the BWF;
  • Overseeing all BWF departments ensuring a high level of service delivery;
  • Ensuring effective management of staff and effective relations with the BWF Council;
  • Driving sponsorship, marketing and coporate communications initiatives;
  • Ensuring the effective planning and delivering of world class events - Multi-sport events, BWF Major Events and World Superseries;
  • Ensuring effective communication with all stakeholders;
  • Managing the budget and the day to day finances of the BWF;
  • Overseeing the development of policies and procedures for Council approval;
  • Developing, togehter with staff and Council, the strategic and annual operations plans for approval;
  • Representing the BWF at international events and forums.


Stuart Borrie – Director of Operations

Key responsibilities

  • Providing leadership and managing the day to day operations of the Administration Department and Development Department;
  • Overseeing and managing all BWF administrative functions including legal matters and legislative compliance;
  • Overseeing the management development projects and activities;
  • Managing the administrative functions of the BWF Anti-doping Program;
  • Ensuring effective membership services and services to the BWF Council;
  • Managing the preparation and for Council, Executive Board and annual meetings;
  • Planning, both short and long term, together with other senior staff;
  • Developing in close cooperation with the COO, the strategic and annual operations plans;
  • Developing together with the COO, polices and procedures for Council approval.


Darren Parks – Events Director
  • Providing leadership and managing day to day functions of the Events Department;
  • Supporting the work of the BWF Events Committee and the development of the game;
  • Overseeing the management of the regulation of world badminton;
  • Planning both short and long term for the Events Department;
  • Working with local organizing committees for BWF Major Events and World Superseries to ensure the highest quality in event delivery;
  • Overseeing major event delivery from a technical and sponsorship rights perspective.

Ian Wright - Development Director

Key responsibilities

  • Managing a range of Development Department projects and activities;
  • Supporting the implementation of the BWF Development Plan (2010 – 2016);
  • Coordinating the day to day activities of the Development Department;
  • Liaising closely with Members and Continental Confederations on development initiatives;
  • Liaising with Olympic Solidarity and other funding bodies on development initiatives;
  • Managing the development /delivery of the BWF Coach Education Programme;
  • Coordinating the implementation of the BWF Schools Badminton Programme.

Selvam Supramaniam - World Superseries Marketing Manager

Key responsibilities

  • Managing the day to day administration needs of the office;
  • Preparing contracts and liaising with BWF legal advisors;
  • Coordinating the preparation of BWF publications;
  • Monitoring media reports, coordinating media releases and news;
  • Coordinating the delivery of marketing projects.

Esther Lim - Admin & Marketing Officer

Key responsibilities

  • Assisting in the preparation of BWF publications;
  • Coordinating the BWF Equipment Approval Scheme;
  • Purchasing - ordering and the delivery of office supplies, couriers;
  • Coordinating the office maintenance including equipment.

Patricia Wong - PA - Director of Operations

Key responsibilities

  • Providing administrative and executive support to the COO and Director of Operations;
  • Coordinating preparations for meetings - Executive Board, Council, AGM;
  • Ensuring effective and timely communication with Members;
  • Liaising with international organizations – IOC, ASOIF, SportAccord;
  • Keeping an up to date registry of Member Associations.

Sharon Chan - Finance Manager

Key responsibilities

  • Managing the accounting and financial reporting processes;
  • Preparing accounts for the auditor, liaising with the tax department;
  • Compiling annual budgets and annual finance statements;
  • Arranging insurance, monitoring contracts;
  • Overseeing the distribution of competition prize money.

Michelle Nyam - Finance Officer

Key responsibilities

  • Preparing monthly accounts – data entry;
  • Processing invoices, payments and international transfers;
  • Assisting in the preparation of monthly reports;
  • Assisting in the audit process.

Venugopal Mahalingam - Events Manager

Key responsibilities

  • Coordinating the Event Department team work;
  • Supporting the planning and operations of BWF Events;
  • Liaising with event managers, event hosts;
  • Overseeing the delivery of BWF resources to events;
  • Supporting the planning and delivery of development initiatives.

Noridah Jamil - Events Officer

Key responsibilities

  • Processing of TUE applications, OOCT Forms;
  • Processing OOCT and Athlete Whereabouts forms;
  • Supporting the work of the Medical Commission;
  • Assisting in the appointment of Technical Officials for events;
  • Assisting in the planning of BWF tournaments.
  • Keeping the calendar of events up to date.

Shanmugam S/O Ramachandran - Events Officer

Key responsibilities

  • Managing the entry, draw and results reporting processes;
  • Managing the withdrawal process for BWF events;
  • Ensuring the World Rankings are posted weekly;
  • Assisting with the preparation of tournaments;